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When it comes to services, most clients love the flexibility of shopping a la carte. This is understandable since they may still be exploring multiple options and unwilling to plunk down a ton of cash for multiple services in a single go.
They just want to be sure you’re the right coach or practitioner for their needs.
By packaging services together you create the opportunity to explain why they build off each other and upsell clients at the same time.
Here are 5 simple steps to packaging your services
While it’s true that picking and choosing which services to buy make many people feel comfortable and in control, others need more guidance.
Packages allow you to preemptively answer some of the tourist’s questions, lead the single-serve toward other options, and keep the repeat customer constantly engaged.
PACKAGING YOUR SERVICES
Since the services you’ll bundling already exist, most of this process is strategic and logical. Instead of creating from scratch, you’ll be thinking and reshuffling.
Which one of your services has elements in common? Or which ones create a logical path.
NAME THE PROBLEM
It’s vital to understand what pain point this group of offerings will serve. Remember, in order to sell this package, you’ll need to clearly communicate how everything in it works harmoniously to solve a problem your clients face.
LIST THE DETAILS
Gather the copy you’ve already written for each service in the package. Then think about and decide how the grouping will work.
- Will this be a limited-time-offer
- Will there be a freebie thrown in?
Create a pitch for the package and its benefits, address your buyer types, and generates urgency so everyone reading it will want to buy right now!
MARKET AND SELL
Finally, decide how you’ll promote this package to your audience. In addition to our own platform, how will you reach clients?
- Facebook ads?
Make a plan to strategically roll out promos and draw in buyers, both new and old.
If you’re looking for more guidance on packing your services, check out this project kit: Offers that Sell Pricing & Packing Your Services for More Sales.