The Step-by-Step Planner Covers:
- Step 1: From Favorite Hobby to Lucrative Side Hustle
“Do what you love and the money will follow,” is never more true than when it comes to a side hustle. And it’s especially true for those who love to code or design or even hang out on Instagram all day.
- Exercise: Brainstorm Side Hustle Ideas
- Step 2: Don’t Get Stuck With an Unsustainable Side Gig
Now that you’ve completed your brainstorming list, it’s time to review those options and decide what’s plausible and what can sustain you long term. After all, the last thing you want is to let something you once loved turn into burnout.
- Exercise: Journal About Your Options
- Step 3: Get to Know Your Dream Client
Every business has one, and she’s as unique as you are. In this step, you’ll dig in and get to know her hopes, dreams, struggles, and triumphs.
- Exercise: Describe Your Dream Client
- Step 4: Scope Out the Competition
There’s a big difference between an idea and a viable business. The best way to see what’s working? A little reconnaissance.
- Exercise: Identify Your Competitors
- Step 5: Review Your Competition’s Best Offers
Designing your packages can be a struggle when you’re just starting out. Keep an eye on what others are doing and tweak their ideas to match your unique brand.
- Exercise: Analyze Offers
- Step 6: Know Your Unique Selling Proposition
What sets you apart from your competitors? What gaps are you uniquely able to fill? When someone does a Google search for your skills, what will make them click on YOUR search engine listing instead of someone else’s?
- Exercise: Add Elements That Are Uniquely You
- Step 7: Your Brilliant Brand
Now that you know what’s uniquely you, you can design your brilliant branding. Some people describe a brand as your company’s personality or image, but branding is really much more complex than what color palette you choose.
- Exercise: Create Your Brand Board
- Step 8: Build Your Infrastructure
Let’s get down to business and get your virtual storefront online and ready to greet new clients. Just as in the olden days of receiving catalogs in the mail, your dream clients will first want to browse to see what you have to offer. Your website is the first impression people will see about your business so take your time to make it a good one.
- Exercise: Brainstorm and Buy a Domain and Order Hosting
- Exercise: Install Your New Website
- Step 9: Design Your Service Packages
With your dream client defined, a little reconnaissance work is done, and your brand firmly established, it’s time to create your service packages and page.
- Exercise: Write Your Services Page
- Step 10: Roll Out The Welcome Mat
Don’t let your low budget or the process of hiring a graphic designer get you stalled in your planning. Technically you don’t need to have a professionally designed and SEO-ed website to get started, but you do need a few key pages in place.
- Exercise: Create Your Home Page
- Exercise: Create Your About Page
- Step 11: Your “Back of the Napkin” Marketing Plan
Wishing for clients won’t make them appear. You need an actual plan. No matter how well optimized your website may be or how often you post on social media, clients won’t find you without you telling them you’re open for business. And while word of mouth is a great way to get new clients, starting out will require you to toot your horn a bit while you go looking for those dream clients.
- Exercise: Map Out Your Client-Getting Plan
- Step 12: And it’s Go Time!
Everything you’ve done has led to this final step-flinging open your virtual doors and telling the world you’re available for hire. Take that marketing plan and put it into action. Consistent marketing every day will build momentum, expand your reach, and will attract the people who need to see and hear your message–your dream clients.
- Exercise: Design Your Launch Party