You want to provide outstanding value to your subscribers, to give readers a reason to look forward to their email so they open it with anticipation every time it shows up in their inbox. To do this effectively you will need to have a solid plan in place so that every single week your readers continue opening their emails.
This workbook will walk you through the process of defining your audience, how to get people to stay on your list, how often you should mail, what to include in each mailing, and so much more.
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